Tag Archives: Marketing

Marketing strategies targeting Baby Boomers.

Marketing luxury products to Baby Boomers.

Baby boomers don't want to see the sights from an air-conditioned bus. They want to see the mountain—and climb it.

Selling status to affluent men requires innovative marketing.

Gender differences in buying goods and services.

Selling luxury products takes cultural know-how.

The possibilities are endless. The question is, how much more manipulation do we want to accept?

In a world where we're all under the SEO yoke, marketing people and editorial folks have to work together more closely than ever before.

Boys playing with a ball on a field is exactly the feeling the geniuses of sports promotion know how to tap into.

From demon to clown in three decades...