Friday , October 16 2026

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SXSW: Virtual Reality and Augmented Reality Everywhere, in Everything, and Everyone has a Story

The question that dominated many of the VR/AR seminars at SXSW was “How do you tell a story using this new technology?” "New" because the hardware has become affordable for consumers, and game engines used to create VR have become more powerful. The market is attracting a range of companies, from startups to ancient tech giants like IBM and Microsoft.

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SXSW: Sucked Into the Story: Virtual Reality and News

Can news reporters use virtual reality? This is the question that participants at “Sucked Into the Story: Virtual Reality and News” tried to answer at SXSW. I had the feeling that somewhere around 1950, a similar group of people sat around discussing what the impact of “this television thing” would be on radio news. We may be at a similar juncture.

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